Keywords Optimisation: How To Find Trending Keywords Before Your Competition

 

If you want to effectively optimise your online content and run a successful SEO campaign, you need to pay attention to keyword optimisation and research. This is essential for any online marketing campaign and can make or break your brand visibility.

By using relevant, interesting, and high-intent keywords, you can structure your multiple digital marketing campaigns. This helps in generating more (useful) leads and targeting the right audience. It also prevents you from using negative keywords and building campaigns around them that just wouldn’t drive enough organic traffic.

Here’s how you can find trending keywords before your competitors.

Identify Seasonal Trends

Before you dive into keyword research, take a closer look at current trends. What’s the current socio-political context like? Are there any local or global topics that could affect your keyword research?

For instance, when the COVID-19 pandemic began, businesses across Australia started using COVID-related keywords into their campaigns. Be aware of your surroundings and choose keywords accordingly. Just don’t add them for the sake of adding them. Be relevant!

Use Google Suggest

Have you ever noticed the suggestions that pop up when you type in something into the search bar? Not only that, but Google also provides multiple suggestions after fetching search results. This is known as Google Suggest.

When you type in keywords or topics, Google Suggest will show you related searches and suggestions. Use them to your advantage! You can use the suggestions to develop keywords based on what people are interested in.

Use Ubersuggest

Another great tool to use is Ubersuggest. This Chrome extension is available worldwide and has helped thousands of marketers with their keyword research and optimisation needs.

Here’s how it works: you type in any keyword relevant to your industry or products. For instance, let’s suppose you enter “email marketing” as a keyword. The sidebar will show you a “Labs” option. When you click on the tab, you’ll also see an option called “Keyword Visualization”.  This is where the magic happens.

Re-enter your keyword and lo and behold! You’ll be provided with various potentially trending keywords related to the original one you typed. The tool presents the keywords in the form of a visual aid, helping users make more sense of the words. Instead of a list, you get access to keyword visualization, which maps out the different keywords.

And that’s not all! You can click on each keyword to obtain more data to determine how well it would perform in your SEO campaigns. Moreover, Ubersuggest also provides a detailed report filtering out keywords. The keywords aren’t endless, but they’re a lot more than you’d find on your own or through other platforms!

Ready to give keyword research and optimisation a go? Get in touch with TocToc’s digital marketing company in Canberra today for further assistance!

TocToc offers multiple online marketing services, including search engine optimisation marketing, content marketing, social media marketing, android app development, and email marketing services.