Instagram Stories: How To Make Them Like A Pro

 

Digital marketing can change with the most rapid and drastic results. Social media is no different.

As digital marketing evolves, marketers must stay up-to-date with the latest platforms and techniques. With the rise of social media platforms, constantly adapting to meet the needs of their users is critical.

Instagram is one of the most prominent platforms that allows users to connect with brands in a personal manner.

Instagram has seen a 1,400% increase in usage over the past five years. With this platform, it is no wonder that many digital marketers are already implementing it into their social strategies. It is very easy for them to create and manage Instagram Stories, which can be used to generate leads and engage with their followers.

Instagram Stories are a great way to show off your brand's personality and provide a deeper understanding of your audience. They can also be used to build strong relationships with potential customers.

From brand development to reaching the pinnacle of top-of-mind marketing, Instagram is your go-to for reaching a young, relevant audience. This guide will teach you how to use Instagram Stories to build a successful brand.

1. Showcase the Lighter Side of Your Brand

Developing a strong relationship with potential customers cannot be stressed enough. With a world moving increasingly towards globalisation, having an identity that resonates with While social media platforms are great ways to reach out to potential customers, Instagram is different from other platforms.

Instagram has 700 million users, and 500 million are actively engaging with brands daily. Because of its features, such as Instagram Stories, it is very easy for brands to show off their personality and build strong relationships with their followers.

For instance, Tarte Cosmetics regularly travels to different locations for photo shoots and company bonding trips. Through Instagram Stories, they were able to show off their products and provide followers with a deeper understanding of what it means to be a "Tartlet." By humanising the brand, the company was able to see its brand name skyrocket, becoming one of the most popular Instagram pages in this category with over 10 million followers.

2. Interact with Your Target Audience

Instagram Stories are synonymous with building relationships in digital marketing. While landing pages and social media posts are ideal for product information, stories host features that allow brands to understand their perception of their marketing efforts. This includes geographical location tagging, polls, stickers, and more, making it easy for digital marketers to grow their following and facilitate brand engagement.

Instagram's geotagging feature is very useful for local businesses as it allows users to find them based on their location. Each time they enter a city, the platform aggregates Stories that other people have geotagged in their area.

This is a great opportunity for local businesses as it allows them to show off their local attractions and activities to their followers. Carrigan Farms in North Carolina made the most of geotagging to promote their various activities and show off their local attractions.

The farm has a huge water quarry that allows visitors to explore the area and take advantage of its various activities. Through geotagging, they could share videos of their activities and bring awareness to the area.

3. Instagram Takeovers

Getting involved with Instagram influencers is a great way to boost your social media marketing efforts and drive sales. You can easily classify them into either the micro or macro levels depending on their level of followers.

There are a variety of types of influencers that you can find on Instagram, such as celebrities, bloggers, and even animals. A typical Instagram takeover can involve either a brand taking over an individual's account for a day or an influencer taking over for a certain day.

Before a takeover, the influencer and the brand should regularly remind followers about the event. This helps build the hype and inform users where to find the brand.

4. Add Links to Drive Conversions

The goal of digital marketing is to generate leads and sales, and if our efforts aren't converting into sales, then we aren't contributing to the company's bottom line. So how do these tactics and visual storytelling on Instagram help boost sales?

According to a study, storytelling can boost conversions by 30% when answering customer questions. It's also very important that digital marketers are on board with the new "Swipe Up" link feature on Instagram Stories. With this feature, brands can now easily add a link to their Stories and promote their products and services.

The new "Swipe Up" feature on Instagram Stories allows brands to add links to their videos and pictures. This feature makes it simple for a potential customer to move through the sales funnel after viewing a brand's Instagram Stories.

Take Your Social Media Marketing to The Next Level with TocToc

Before you dive into the details of Instagram Stories, it's important that you understand how it works and the various benefits it can provide. Because of its unique ability to create visual storytelling, it can be used by marketers in any industry.

Instagram Stories is a great tool for building a brand and engaging with fans. It can be used to show what makes your brand unique and relatable. It can also help people find your brand easily by allowing them to interact with it.

If you're looking to make the most out of Instagram's various features, TocToc is the way to go. The digital marketing agency in Canberra provides a wide range of services to help you get the absolute best that digital marketing has to offer, including web design services, mobile app development, and content marketing services in Canberra. Contact them now to learn more about how they can take your online marketing to the next level.