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  You don't become a $118 billion (166 billion AUD)  giant for nothing. Facebook is now more than a way for people to interact online; the social media network has massive amounts of advertising potential that hundreds of thousands of businesses use to reach a wide audience. Despite all of the attention that Facebook has received, most people still don't know how to use it effectively. Facebook is unique in that its ads are barely noticeable among other user-generated posts, making it a hub for viral marketing and brand development. How can you use Facebook ads to boost your business, you ask? Let's dive in. Why Advertise on Facebook? The reach of Facebook is hard to ignore. With over three billion users , it's hard to think of a single business that wouldn't find its target demographic on the platform. That being said, while reach is important, it's also not the only thing that matters. Successful marketing involves reaching the right people. Facebook has a lot...

  One of the most important factors businesses consider for online success is their Google rankings. According to research by Backlinko, the first result on Google receives over 30 per cent of all clicks , while the second page only gets around 0.78 per cent. Many business owners and managers have a hard time understanding how to improve their rankings without getting penalised. We wish we could tell you that there is a magic button that will automatically rank your site #1 on Google . However, this is not possible due to the constant changes in the algorithm. It takes a lot of dedication, creativity, and resourcefulness to achieve this. You can take many steps to improve your website's search engine rankings. This article will talk about some of the most common mistakes people make regarding search engine optimisation. You will also learn to avoid getting penalised for both off-page and on-page strategies. 1.  Understanding The Google Algorithm According to Google's John Muel...