How to Get Existing Leads to Do Your Email Marketing for You

 

Despite being the oldest, email marketing is still the most effective and widely-used marketing channel, raking in over 4 billion users yearly. Marketers simply cannot miss out on this huge potential stream of revenue.

Despite the end of the days of sending newsletters, email marketing is still alive and well. It can still generate new leads and increase your existing ones. One simple way to get your leads to share the offer they signed up for is by encouraging them. This is very easy to do, and it can help boost your existing leads.

While it may seem tempting to buy an email list from a third party, here's one way to expand your mail list and get existing leads to do your email marketing for you.

Getting Leads To Share Your Content

You'll need to create a clear call-to-action that will encourage your leads to share your content.

After you add a button to your website or email, you can create a mail-to link that automatically appears when a lead clicks on it. This method is very easy to set up, as you can customise it to include your content.

How CTAs Drive More Email Leads

An email is a form of social proof showing that you're doing something worth discussing and your followers are also doing it.

While marketers commonly use social proof, email is more effective at generating new leads than social media. Hubspot believes your current mail list can generate 17x more leads from sharing links than social media.

Where to Add These CTAs?

1. The Confirmation Page

After a lead completes their form to receive a marketing offer from you, you'll want to encourage them to share the deal with their friends and colleagues. This is a great way to boost your existing leads.

2. Follow-Up Emails

If you're not sure if you'll be using the thank-you page, then follow-up emails are a great way to keep in touch with your leads. They should be simple and include a link to your next offer.

A call-to-action is also a great way to start the next phase of your sales cycle. It can be used for any stage of the buying process, as long as it's appropriate.

3. Marketing Emails

Your email campaigns should be focused on specific audiences, but they should also be able to reach out to other people who might be interested in the same product or service. For instance, you might want to promote an offer in which your recipients might share it with their friends.

Email Marketing Made Easy with TocToc

This effective method to gain more leads is only one of many ways email marketing can drive leads and conversions for your company.

Businesses looking for email marketing in Canberra need not look any further than TocToc. They provide a wide range of services to help you optimise your email marketing strategy, including web design services, mobile app development, and content marketing services in Canberra. Contact them now to learn more about how they can take your email marketing to the next level.